No bright colours Maxima? Queen of the Netherlands opts for a stylish but subdued black outfit for the first day of her trip to Ethiopia for the United Nations

  • Queen Maxima, 47, has arrived in Ethiopia for a two day visit in her role with UN
  • The royal wore stylish black ensemble including comfortable flat shoes 
  • While there Maxima will visit farmers who are shareholders in a beer brewery

Queen Maxima is visiting Ethiopia in her role as the UN Secretary-General’s Special Advocate for Inclusive Finance for Development (UNSGSA).

Queen Maxima, pictured, arrived at Addis Ababa Bole International Airport in Ethiopia today for the start of a two-day visit in her role with the UN

Queen Maxima, pictured, arrived at Addis Ababa Bole International Airport in Ethiopia today for the start of a two-day visit in her role with the UN

The beaming royal looked smart and stylish in a black blazer with gold buttons on today

The beaming royal looked smart and stylish in a black blazer with gold buttons on today

As the royal left the airport the first stop on tour was a visit to a UN office where Maxima, spoke with partners and private sector representatives.

She sat on a chair, which looked like a crown with a gold embellished patterned back as she spoke and laughed with the representatives.

In late 2017 Ethiopia launched a national strategy aimed at improving access to financial services for its citizens.

Currently around 65 per cent of the adult population do not have access to financial services such as a bank or savings account, insurance, a loan or digital payment methods, reports the Global Findex 2017.

Maxima, 47, pictured, is in Ethiopia in her role as the UN Secretary-General¿s Special Advocate for Inclusive Finance for Development which she has held since 2009

Maxima, 47, pictured, is in Ethiopia in her role as the UN Secretary-General’s Special Advocate for Inclusive Finance for Development which she has held since 2009

While in the country, Maxima, pictured talking to development partners today, will meet with Ethiopia's Minister of Finance and the president Sahle-Work Zewde

While in the country, Maxima, pictured talking to development partners today, will meet with Ethiopia’s Minister of Finance and the president Sahle-Work Zewde

Queen Máxima will begin her visit at the local UN office where she will speak with development partners and private sector representatives.

She will also meet with Ahmed Shide, Minister of Finance, Dr Getahun Mekuria, Minister of Innovation and Technology, and Dr Yinager Dessie, Governor of the National Bank of Ethiopia.

The mother-of-three is also scheduled to meet with the President of Ethiopia, Sahle-Work Zewde, and Prime Minister Dr Abiy Ahmed.

During her trip Queen Máxima will visit farmers to discuss a new business model that has made some of them shareholders in the Habesha beer brewery.

The first stop on tour was a visit to a UN office where Maxima, pictured, spoke with partners and private sector representatives

The first stop on tour was a visit to a UN office where Maxima, pictured, spoke with partners and private sector representatives

Maxima, pictured, wore a patterned top under her smart blazer and kept her hair tied back

Maxima, pictured, wore a patterned top under her smart blazer and kept her hair tied back

The brewery also offers them partial prefinancing for barley production in the form of seed, fertiliser and agricultural advice.

The farmers pay this back with a portion of their harvest and the brewery guarantees that it will purchase the rest. This model helps boost yields and farmers’ incomes.

The second field visit will focus on the various digital financial ‘Hello’ services provided by the company Belcash.

The royal opted for a pair of sensible and comfortable shoes on her first day in Ethiopia

The royal opted for a pair of sensible and comfortable shoes on her first day in Ethiopia

Queen Máxima visited Ethiopia in December 2013 on behalf on the UN and at this year’s World Economic Forum in Davos she met with Prime Minister Dr Abiy Ahmed.

The royal has been the UN Secretary-General’s Special Advocate for Inclusive Finance for Development since 2009.

In this role she advises the Secretary-General and works worldwide to promote safe and affordable access to financial services for all.

It has been a busy week for Queen Maxima and on Friday she was seen celebrating April Fair with her family in Seville, Spain.

Maxima, who is often seen in bold outfits opted for a purple and pink look with her blonde hair pulled back and bright flowers in her hair.

1 COMMENT

  1. The glamorous Queen Maxima, looking million dollars jewell lady, was seated on a golden chair but pity that she has to step on a dirty rug and transported by station wagon not so LIMOUSINE must have been added to make a best effect.
    this article reminds me of “so much ado about nothing” saying yellow journalism wanted us to be blinded by shoes and jewellery not so much a substance, Queen Maxima just milk it baby milk it!!!

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